Reliq
How do you showcase jewellery made from rare meteorites? By designing a brand that’s beyond the stars.
What we did
- Art Direction
- Brand Guidelines
- Brand Story
- Branding Identity
- Campaign Language
- Digital Marketing
- Packaging
- Photography
- Print Design
- Publication Design
- Social Media
- Strapline
- Videography
Made from rare and difficult to source meteorites, this new jewellery range has a fascinating point of difference that we highlighted in our evocative strapline. We developed a logo featuring a ‘q’ that captures the movement of a meteorite through the sky. The intention is that this alone will become the symbol for Reliq, to be used on all packaging and jewellery branding and setting the brand up for the future.
In designing and developing the website, our approach was to prioritise easy navigation with emotive images of the product. The photography style is simple and uncluttered, making each jewellery piece the star and using a macro stacking effect to capture detail.
